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Monthly retention e-mails for Sony Digital Imaging Europe
Monthly retention campaign towards European consumers registered
with their Sony digital camera or camcorder.
This highly targeted e-marketing tool is a combination of information
and promotion of relevant accessories. The content selection is based
on product type owned as well as the purchase history. The campaigns follow
the accessories
purchase cycle, introducing specific products relevant for users
at a certain moment in time.
Result: very high interaction and excellent relationship marketing. |
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