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Reseller e-mail marketing tool
The Belgian branch of Tech Data turned 20 in 2008, an event that couldn’t go unnoticed. To highlight this event, Tech Data came a-knockin’ at the door of their long-time communication partner LUON. This wasn’t a one-off event. Tech Data announced a whole year of celebrations. Something they wanted to share with their vendors and resellers.
First of all LUON created the style and logo and declined it to all relevant media. The sales folder, the calendar and the magazine were the three prominent media for this campaign. 20YTD focused on the long-term relationship with the vendors and resellers rather than on sales. A great base to start a fruitful dialogue from… |
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