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E-relationship marketing programme for Dove
Campaign for real relationships
LUON consults and supports Unilever in deploying their Dove online relationship marketing programme.
We set up and deploy the e-registration tactics and create e-newsletters. This e-relationship marketing programme is focusing upon awareness creation around the Dove beauty theory. Providing better product expertise to help differentiate the brand and at the same time driving purchase consideration for all Dove products.
This campaign won Silver at the 2007 Davey Awards in the category Online Advertising/ Games and Applications. |
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