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Westtoer promotional e-mail campaign
In order to promote tourism to the Belgian coast, LUON created an e-mail marketing campaign. One of the channels selected,
was Skynet’s JustForYou opt-in platform.
The results were no less then amazing. The campaign achieved a 95.3% open rate and a 47.7% click through rate.
That is the highest response ever reached on the JustForYou opt-in channel.
Another selected channel was MSN's "Featured Offer". There also, the campaign gave a very good 40,14% CTR and delivered high direct return.
Strong personalisation, a relevant offer for the target group, excellent copy & design and a lot of attention paid to appropriate
audience selection made this campaign an absolute winner, including an exceptional ROI. |
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