Last Conti4x4Trophy gets a new twist
450 teams sign up to take the final challenge
Six years after the very first edition of the Conti4x4Trophy, Continental is all set to launch the final edition of its four wheel drive adventure. With a brand new online preselection and a fresh twist, making the contest more exciting than ever!
For starters, we brought the contest back to its core purpose: select 14 adventurous teams to test their Continental tires in the most challenging circumstances.. Definitely not for sissies. This rigid selection resulted in eight creative rounds for the teams, ranging from video-reporting on their initial preparation to assembling a clever survival kit. Every two weeks, the best entries got their ticket for the final round, together with some wildcards for the most complete team profiles.
To fuel up the teams with extra motivation and a healthy appetite for desert sand and off-road kicks, we shared the 4x4 Trophy details, the roadbook and video footage of previous editions on the Conti4x4Trophy site. In addition, the Conti Facebook page — with its vast selection of preselection updates — helped us engage with fans and future 4x4 pilots.
After two weeks of preselections, more than 450 teams shined that chrome, pumped up those tires and enlisted for an unforgettable off-road adventure.