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Eni

Enhancing digital presence and relevance

Lay down the blueprint for new digital presence

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Insight

Eni wanted to define and refine their vision and do a pre-study on the future of the Eni digital platform. In LUON they found a partner to help them create a fully responsive retail site that meets the standards of today’s hyper-competitive market where consumers use multiple devices and online channels to compare provider price settings and manage their administration.

Objectives

Lay down the blueprint for new digital presence and phases for internal organization.

Translating above campaigns into digital and direct entities.

Offer strategic analysis and recommendations on digital presence and platforms.

Work

Transforming Eni retail into a fully responsive site, for an optimized user experience on all digital devices.

Online information architecture towards target groups in acquisition and retention.

Stand-alone campaign and product websites for fast deployment.

Mini-sites to create awareness and grow acquisition for all Eni smart products. We created the full trajectory, from sharable wireframes to How To…-videos.

Digital acquisition campaigns – landing pages reachable through Google Adword campaigns.

Email campaigns with individual landing pages targeting different B2C/B2B prospect groups.

Customer experience campaigns (i.e. first Eni invoice ‘shock avoider’, with a personalized video to transform dry content into easily digestible and visually attractive information).

In-depth analysis and reporting: Email marketing heatmap analysis, social engagement monitoring & dashboard reporting. 

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