LUON homepage
LUON homepage

Inspiration of the month: Doggelgänger

Scroll down

Every new edition of the Caples Awards traditionally stirs up an avalanche of creativity. Amidst this creative tsunami, it was the Pedigree Doggelgänger campaign that caught our eye this year.

This nifty online campaign makes dog adoption very tangible by finding your personal “Doggelgänger”. The application matches your facial features with those of dogs from the shelter and selects the one that best fits your looks. The result: the site welcomed 2.6 million visits and generated roughly 1.1 million matches. And what’s more: dog adoptions increased with 112%.

And even if you’re not really a dog-person, we’re sure you’ll go soft when the tool generates your Doggelgänger. Wanna bet? Try it out yourself on http://www.doggelganger.co.nz.

  • Inspiration of the month: love or football?

    Inspiration of the month: love or football?

    View more
    View blog
  • WassUp Recap, March 2013 edition: the slides

    WassUp Recap, March 2013 edition: the slides

    View more
    View blog
  • Hoe je van jouw Pinterest een onhoudbare machine maakt

    Hoe je van jouw Pinterest een onhoudbare machine maakt

    View more
    View blog
  • Inspiration of the Month: the Penguin Soundtracks Spotify app

    Inspiration of the Month: the Penguin Soundtracks Spotify app

    View more
    View blog