LUON homepage
LUON homepage

Inspiration of the month: Smart, it even fits into 140 characters

Scroll down

Why reinvent the wheel? When you accept the restrictions of a medium and do your best to get the most out of it, you sometimes end up with great results. Just like this neat little Twitter campaign for Smart.

The campaign embraced the 140-character limit and used those restrictions to make a stop-motion animation in good ol’ ascii-code. Scrolling down @smartarg’s Twitter stream by hitting the j-key made the ascii-Smart drive along its timeline. Payoff: Smart fits anywhere, even in 140 characters.

Simple, creative and totally smart.

  • Inspiration of the month: How Google Street View turns your street into a film set

    Inspiration of the month: How Google Street View turns your street into a film set

    View more
    View blog
  • Inspiration of the month: Nivea Sun Care Campaign

    Inspiration of the month: Nivea Sun Care Campaign

    View more
    View blog
  • Will the love of your life last forever?

    Will the love of your life last forever?

    View more
    View blog
  • WassUp Recap, March 2013 edition: the slides

    WassUp Recap, March 2013 edition: the slides

    View more
    View blog