LUON homepage
LUON homepage

Inspiration of the month: stethoscope audio spot

Scroll down

If there’s one campaign that makes us feel good, it’s this one. Even though it’s about serious matters. For starters, it proves that the medium direct mail is still alive and kicking. Secondly, it demonstrates that smart personalisation and plugging into what your target group is familiar with, is truly the way to go.
Result? A seriously attention-grabbing mailpiece.

So what exactly did they do?

In order to convince more doctors to do social work in Africa, this South African agency developed a mailpiece addressed to foreign doctors. They 'hid' an mp3 player in a tiny wooden box, containing a straightforward audio spot that could only be heard by doctors. To be able to hear the extremely low-pitched spot, the receiver needed to press his/her stethoscope onto the indicated area inside the box. How much more one-on-one can you get?

Want to know how it sounded? Check out the case video.

  • Inspiration of the month: Nivea Sun Care Campaign

    Inspiration of the month: Nivea Sun Care Campaign

    View more
    View blog
  • Summer’s already halfway? Keep calm and win 1000 gifts for 2

    Summer’s already halfway? Keep calm and win 1000 gifts for 2

    View more
    View blog
  • Hey cool shop owner, come join the Refreshment Club

    Hey cool shop owner, come join the Refreshment Club

    View more
    View blog
  • Number of the Month: November 2012

    Number of the Month: November 2012

    View more
    View blog