Up for a new set of tires? Nudge nudge. Wink wink.
Here’s a little mailpiece we did for Midas, the Belgian household name in car maintenance. We think it sums up 5 reasons why we still love paper in a world dominated by digital.
We humans are tactile animals. We like to fiddle around with stuff. On the International List of Popular Stuff to Fiddle Around With, paper definitely ranks high.
It has credibility
This one went out to customers who’ve had their vehicle pampered by Midas before. They know we care for their car.
It soothes the eye
When people are sorting out the mail from their letterbox, they’re not staring into a pc screen. Reading printed paper during this downtime is literally a treat for the eye.
It’s easy to navigate
Scan the front. Read the back. Get your butt to the nearest Midas garage and save 80 euros on a new set of tires.
It’s to the point
One striking image to make the message come alive. We want readers to get euro signs in their eyes and grab that cashback. Simple, no?