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Amora Smurfication

Content creation for an inconic activation campaign

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Can you believe it’s been nearly 20 years since Amora sold his last mustard goblet with a Smurf scenery on it? Back in the days an average family had at least one of these must-haves in the tableware cupboard. So when Amora decided to reintroduce the Smurf prints, they called on LUON to make the news spread like a fire.

Power to the people

In order to increase the involvement we let the people decide which designs would end up in the store later on. So we set up a voting campaign on the Solo Open Kitchen cooking community, where fans could vote for their favourite one. By doing so, they could also win unique Smurf themed bathing towels  to show-off this summer. Through promoted Facebook posts, insertions in newsletters and web banners on and, we activated Belgian families to place their votes.


Although we only used earned media , we were able to reach a broad target audience and activate a lot of people.

  • A total of 10.000 votes were cast, connecting those people with Amora and future brand activations.
  • A growth of 6.8% in likes to 30.000+ on the supporting Solo Open Kitchen Facebook page  made it the fastest growing Facebook page on a week basis, for two weeks in a row.