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Gentse Musea

9 Ghent Museums go digital with LUON

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The House of Alijn, Dr. Guislain Museum, S.M.A.K., MSK, MIAT, The World of Kina, Design Museum Gent, STAM and Saint Peter’s Abbey - the 9 city-defining Ghent Museums wanted to profile themselves as a tight unit with an internationally appealing image towards visitors from all over the world.

LUON was taken aboard to create a new look & feel for the organization, plus a completely revamped responsive website. Rather than distributing their paper brochures on a large scale, the Ghent Museums now focus on the online and email channel to communicate with their target audience.

We developed a budget-friendly, one-page responsive website, optimized for the use on all devices. LUON's email marketing experts at RAAK are rolling out periodical and targeted campaigns to keep the permanent collections and the temporary exhibitions at the Ghent Museums top of mind.

Discover the best of Ghent on the new website at